{"title":"Joico","description":"\u003cp\u003eBrowse our Joico collection. Hot Sale.\u003c\/p\u003e","products":[{"product_id":"joico-colour-intensity-true-blue-118ml","title":"Joico Colour Intensity - True Blue 118ml","description":"\u003ch2\u003eJoico Colour Intensity - True Blue 118ml\u003c\/h2\u003e\n\u003cp\u003eDISCOVER A DAZZLING SPECTRUM OF BOLD, BRILLIANT COLOR WITH JOICO COLOR INTENSITY - our intensely concentrated pigments designed to help you create over-the-top vibrancy that lasts through 15 shampoos.\u003c\/p\u003e\n\u003cp\u003eAvailable in a rainbow of semi-permanent shades, Color Intensity's intermixable formula can be applied straight from the tube, or mix and mingled to your heart's content for endless creative possibilities. 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